Evaluation & Selection
User evaluation criteria
- Emotional relevance to you (as the reader)
- International relevance
- Willingness to pay for a solution
- Do you feel affected by the problem?
- Do you want the problem to be solved?
- Do you think BMW is a suitable player to solve this problem for you?
Expert evaluation criteria
- Solvability of the problem
- Market potential
- Quality of the contribution
- Clarity of the problem definition
- Relevant internal BMW expertise
- Is it the right moment for a problem solution?
Christian Lichtmannecker – Digital Strategy & Transformation Executive BMW Group
Kai Petrick – Head of Open Innovation BMW Group
Vinzenz Pfannenstein – Global Leader Development Program BMW Group
Dominik Pietsch – Manager Product Strategy Mobilty Services BMW Group
Dr. Manuel Schneider – Manager Business Model Innovation BMW Group
Veronika Stadl-Brandl – Product Owner Crowd Innovation BMW Group